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Class Activities	2
Higher Education	2
Student Reaction	2
Writing Assignments	2
Business Administration	1
Business Communication	1
Letters (Correspondence)	1
Management Information Systems	1
Persuasive Discourse	1
Salesmanship	1
Teaching Methods	1
Writing Instruction	1
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Bulletin of the Association…

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Bayless, Marsha L.	1
Laribee, Janet F.	1

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Journal Articles	2
Reports - Descriptive	1

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Three Sales Letter Themes: Taste It, Try It, Touch It.

Peer reviewed

Bayless, Marsha L.; And Others – Bulletin of the Association for Business Communication, 1994

Describes three approaches to writing a persuasive sales letter that require the student to either taste a product, try out an item, or touch an object before writing the sales letter to a prospective audience. Describes preassignment activities, the assignment, and student reaction to the activities. (SR)

Descriptors: Business Administration, Class Activities, Higher Education, Letters (Correspondence)

Teaching Management Information Systems through Oral Presentations and Writing Projects.

Peer reviewed

Laribee, Janet F. – Bulletin of the Association for Business Communication, 1992

Describes oral presentations and writing assignments for an upper-division course in management information systems. Presents students' reaction to these activities. (MM)

Descriptors: Business Communication, Class Activities, Higher Education, Management Information Systems