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Meyers, G. Douglas – Bulletin of the Association for Business Communication, 1985
Points out how the work of Robert Zoellner helps students to achieve professional competence as speakers and writers. Discusses the "talk-write" model, which focuses on speaking and writing as behaviors and uses reinforcement to shape effective writing. (EL)
Descriptors: Business Communication, Communication Problems, Educational Philosophy, Higher Education

Sills, Caryl Klein – Bulletin of the Association for Business Communication, 1985
Stresses benefits of freewriting techniques and writing support groups to improve student writing, shows that the usefulness of writing as exploration is better communication, and points out the advantages of having audience-centered communication and a shared responsibility for a project. (EL)
Descriptors: Business Communication, Communication Problems, Communication Skills, Educational Philosophy