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Stout, David E.; And Others – Bulletin of the Association for Business Communication, 1990
Reports a successful application of writing across the curriculum theory and practice at the introductory accounting level. Discusses the advantages of informal and formal writing assignments. Presents a number of suggestions designed to facilitate the use of writing across the curriculum techniques and to help ensure their successful application.…
Descriptors: Accounting, Business Communication, Business Education, Higher Education
Peer reviewed Peer reviewed
Darian, Jean C.; And Others – Bulletin of the Association for Business Communication, 1992
Presents the writing-intensive design for a retailing management course developed by its instructor in accordance with writing-across-the-curriculum principles. Provides an overview of the semester-long project. Details project procedures for preparatory activities, field research, and writing the marketing plan. (SR)
Descriptors: Business Communication, Class Activities, Higher Education, Lesson Plans