Research in Business Communication: A Plea for Originality and Relevance in Pedagogic Examples.

Connor, Jennifer J.

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Peer reviewed

ERIC Number: EJ377423

Record Type: Journal

Publication Date: 1988

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Research in Business Communication: A Plea for Originality and Relevance in Pedagogic Examples.

Connor, Jennifer J.

Bulletin of the Association for Business Communication, v51 n3 p21-24 Sep 1988

Reviews specific examples of cliched anecdotes from recent publications intended for student use, warning that these reflect poorly on the field. Calls for more qualitative research to validate the principles espoused in business communication literature. (RAE)

Descriptors: Business Communication, Communication Research, Communication Skills, Textbook Content, Writing Instruction, Writing Research

Publication Type: Journal Articles; Information Analyses; Reports - Research

Education Level: N/A

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Language: English

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