Meeting the Reader's Needs: Audience Response through Reader-Focused Testing.

McCord, Elizabeth A.

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Peer reviewed

ERIC Number: EJ439190

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-8756-1972

EISSN: N/A

Available Date: N/A

Meeting the Reader's Needs: Audience Response through Reader-Focused Testing.

McCord, Elizabeth A.

Bulletin of the Association for Business Communication, v54 n4 p39-45 Dec 1991

Discusses the difficulties with anticipating reader needs and evaluating a text's effectiveness. Reviews current methods of evaluating audience needs such as peer review and audience testing. Describes a reader-focused assignment detailing the class preparation, peer review, reader testing, reader response, and student response to reader evaluation. (PRA)

Descriptors: Audience Awareness, Audience Response, Business Communication, Business Education, Higher Education, Peer Evaluation, Reader Response, Writing Assignments, Writing Instruction

Publication Type: Journal Articles; Guides - Classroom - Teacher; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A