Another Look at Teaching the External Negative Message.

Mascolini, Marcia

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Peer reviewed

ERIC Number: EJ509795

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-8756-1972

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Another Look at Teaching the External Negative Message.

Mascolini, Marcia

Bulletin of the Association for Business Communication, v57 n2 p45-47 Jun 1994

Analyzes negative letters from companies in response to customer complaints. Find striking differences between real letters and textbook examples and instruction. Discusses implications for teaching and research. (SR)

Descriptors: Business Communication, Communication Research, Discourse Analysis, Higher Education, Textbooks, Writing Instruction, Writing Research

Publication Type: Reports - Research; Guides - Classroom - Teacher; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A