Using "Consumer Reports" in the Sales Letter Assignment (My Favorite Assignment).

Myers, Elwin

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Peer reviewed

ERIC Number: EJ511613

Record Type: Journal

Publication Date: 1994

Pages: N/A

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Using "Consumer Reports" in the Sales Letter Assignment (My Favorite Assignment).

Myers, Elwin

Bulletin of the Association for Business Communication, v57 n3 p29-30 Sep 1994

Describes a sales letter lecture and writing assignment in which students write sales letters on real products of personal interest using product information from "Consumer Reports" magazine. (SR)

Descriptors: Business Correspondence, Higher Education, Letters (Correspondence), Salesmanship, Writing Assignments

Publication Type: Guides - Classroom - Teacher; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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