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Myers, Elwin – Bulletin of the Association for Business Communication, 1994
Describes a sales letter lecture and writing assignment in which students write sales letters on real products of personal interest using product information from "Consumer Reports" magazine. (SR)
Descriptors: Business Correspondence, Higher Education, Letters (Correspondence), Salesmanship
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Curry, Jerome – Bulletin of the Association for Business Communication, 1994
Describes 3 assignments for introductory-level business writing students (who have already learned the fundamentals of document design) that present design challenges in a sales letter, a resume, and a memo report and instructions, to be introduced in class over a period of 8 to 10 weeks. (SR)
Descriptors: Business Correspondence, Design, Higher Education, Technical Writing
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Gallion, Leona M.; Kavan, C. Bruce – Bulletin of the Association for Business Communication, 1994
Examines the types of documents written by 23 executives/managers in 2 different companies, finding that the most frequently written documents are memorandums and letters. Notes implications for business writing courses. Suggests that students be required to prepare a wide variety of documents in business writing courses. (SR)
Descriptors: Administrators, Business Correspondence, Communication Research, Higher Education
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Ugbah, Steve D. – Bulletin of the Association for Business Communication, 1992
Describes an assignment in which students write a business report on a company they would like to work for, thus providing motivation while they learn the technical aspects of writing a business report. (SR)
Descriptors: Business Communication, Higher Education, Job Search Methods, Teaching Methods
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Nelson, Sandra J.; MacLeod, Laura – Bulletin of the Association for Business Communication, 1994
Discusses a unit on performance appraisals, including writing comments to support ratings, drawing conclusions concerning performance, and making recommendations to improve performance. Provides an assignment requiring students to complete an appraisal form. (SR)
Descriptors: Business Communication, Higher Education, Supervisor Supervisee Relationship, Units of Study
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Vesper, Joan F.; Vesper, Karl H. – Bulletin of the Association for Business Communication, 1993
Describes what business plans are and how educators can use them in class for a team writing assignment. (RS)
Descriptors: Business Education, Class Activities, Cooperative Learning, Higher Education
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Jordan, Edwina K. – Bulletin of the Association for Business Communication, 1993
Describes adding lessons on stress management to the business communications classroom. (RS)
Descriptors: Business Communication, Class Activities, Higher Education, Stress Management
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Cross, Mary – Bulletin of the Association for Business Communication, 1990
Describes an assignment in which students write a short memo report analyzing and comparing both what a company says in its annual report and what its balance sheet shows. Describes four simple mathematical formulas students can use to quickly diagnose a company's financial health. Appends a sample of the short report format. (RS)
Descriptors: Annual Reports, Business Education, Content Area Writing, Higher Education
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Booth, Rosemary – Bulletin of the Association for Business Communication, 1994
Describes a project assignment for a business communication course that is the central organizing principle for the course and addresses researching, interviewing, writing and reporting topics, and the inevitable question of why this course is required. (SR)
Descriptors: Business Communication, Class Activities, Higher Education, Interviews
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Gelinas, Mary – Bulletin of the Association for Business Communication, 1992
Describes two assignments conducted during the first few days of class that introduces students to the concept of format, provides a writing sample from each student, and furthers the process of students getting to know each other and the teacher. (SR)
Descriptors: Business Communication, Class Activities, Higher Education, Teacher Student Relationship
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Gatenby, Bev – Bulletin of the Association for Business Communication, 1992
Describes a business communication assignment in which students participate in a formal meeting (on coursework and evaluation) and later analyze the group processes. Notes that written activities from each student include preliminary memos, minutes of the meeting, and comments on group processes. (SR)
Descriptors: Business Communication, Class Activities, Group Dynamics, Higher Education
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Eubanks, Philip – Bulletin of the Association for Business Communication, 1994
Presents an approach to teaching various kind of business messages that helps students recognize that different situations call for different rhetorical strategies. Details a memo assignment that blurs the boundaries between message types. (HB)
Descriptors: Business Communication, Business Education, Business English, Higher Education
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Murray, Mary Ellen – Bulletin of the Association for Business Communication, 1994
Advocates the use of a portfolio approach to teaching business writing. Describes how a semester portfolio can be prepared by the student. Gives guidelines for the portfolio, suggestions for portfolio evaluation, and the benefits of such an approach. (HB)
Descriptors: Business Communication, Business Education, Business English, Higher Education
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Kaiser, Paula R. – Bulletin of the Association for Business Communication, 1994
Discusses a writing assignment in a business writing class in which students write business letters that meet legitimate needs and will be mailed to the addressee. (SR)
Descriptors: Business Correspondence, Class Activities, Higher Education, Letters (Correspondence)
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Stevens, Betsy – Bulletin of the Association for Business Communication, 1994
Offers a solution to the limitations of using case studies in business communication classes that use the double-message approach, in which students write a context memorandum along with their response to the case protagonist, thus providing instructors with a social context for cases and additional dimensions that enhance the instructor's ability…
Descriptors: Business Communication, Case Method (Teaching Technique), Case Studies, Higher Education
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