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Direct linkZhao, Jensen J.; Alexander, Melody W. – Business Communication Quarterly, 2004
The purpose of this longitudinal study was to identify the short- and long-term impact of business communication education on students' skill developments and performance outcomes. Nearly 400 students at an AACSC International-accredited business college participated in the study during their sophomore and senior years. The findings indicate that…
Descriptors: Writing Assignments, Business Communication, Longitudinal Studies, Higher Education
