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Ortiz, Lorelei A. – Business Communication Quarterly, 2013
To teach effective business communication, instructors must target students’ current weaknesses in writing. One method for doing so is by assigning writing exercises. When used heuristically, writing exercises encourage students to practice self-assessment, self-evaluation, active learning, and knowledge transfer, all while reinforcing the basics…
Descriptors: Heuristics, Business Communication, Active Learning, Undergraduate Students
Fredrick, Terri – Business Communication Quarterly, 2008
A primary goal of most introductory business and technical communication courses is to introduce students to the idea that the professional communication most of them will engage in is different from the writing they do for academic purposes. This overall idea covers several principles concerning professional writing. However, implementing active…
Descriptors: Technical Writing, Writing Instruction, Writing Assignments, Active Learning