As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses--students as employee-users, students as strategic designers and…

In this article, an educational project is described that was formulated with the aim to give master's students in business communication the opportunity to experience how theory could be applied to shape practice. A 4-week project was developed in which students were urged to use communication theory and linguistic theory to manage the…

As organizations strive to succeed in an increasingly competitive international environment, they are recognizing the importance of maximizing intellectual capital, the collective knowledge that resides within their companies. More and more businesses are turning to wikis, sites where content is collectively edited by users, to maximize the…

Web 2.0 is not only for kids anymore, businesses are using it, too. Businesses are adopting Web 2.0 technology for a variety of purposes. In this article, the author discusses how he incorporates Web 2.0 into his business communications course. He describes a project that has both individual and collaborative elements and requires extensive…

A well-designed online advertisement is essential for effective communication with potential customers and contributes to successful e-commerce. However, creating online sales messages that appeal to a broad range of cultures can pose unique challenges. Internet ads must offer both a globally appealing and a culture-specific message that in turn…

Conflicts often arise in online professional communication class discussions as students discuss sensitive ethical issues relating to the workplace. When conflicts arise in an online class, the activity system of the class has to be kept in balance for the course to continue functioning effectively. Activity theory and distributed learning theory…

Two online collaborative assignments that connected students in courses at Unitec, New Zealand, and Baruch College, City University of New York, are the focus of this article. For the first assignment, small, blended groups used five different online techniques to explore topics being discussed in an intercultural communication course at each…