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Victor, David A. – Business Communication Quarterly, 2008
In January 2006, the College of Business at Eastern Michigan University (EMU) instituted a cross-disciplinary program in international business (IB). Business communication is a major component of the program. Moreover, the need for business communication in other languages contributed greatly to the cross-disciplinary nature of the program. This…
Descriptors: Business Communication, International Trade, Interdisciplinary Approach, Instructional Development
Adamson, John – Business Communication Quarterly, 2005
One requirement often stressed by the author's Japanese business English students in sales and marketing positions is the need to talk about the product, or make presentations, in terms of its market growth and market share over time with the use of a visual representation. These requests have linguistic and conceptual elements that demand a lot…
Descriptors: Marketing, Business English, Computer Graphics, Problem Based Learning
May, Gary L. – Business Communication Quarterly, 2005
This article describes how a small business school, as part of a strategic planning initiative to improve career services, added a self-directed career planning lab to an existing managerial communication course. The lab concept and the learning design are innovative because they met a student need without creating additional time demands on the…
Descriptors: Strategic Planning, Career Planning, Business Communication, Instructional Development
Clark, Thomas – Business Communication Quarterly, 2005
Designed to guide those who want to replicate a similar program at their institutions, this article examines Xavier University's experience with The Business Profession, a required, noncredit series of career-related events that business majors take over a 4-year period. This program was developed in response to research indicating that early…
Descriptors: Majors (Students), Vocational Maturity, Business Communication, Career Education
Brumberger, Eva R. – Business Communication Quarterly, 2004
This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…
Descriptors: Business Communication, Audience Awareness, Course Objectives, Writing Assignments
Starke-Meyerring, Doreen; Andrews, Deborah – Business Communication Quarterly, 2006
Business professionals increasingly use digital tools to collaborate across multiple cultures, locations, and time zones. Success in this complex environment depends on a shared culture that facilitates the making of knowledge and the best contributions of all team members. To prepare managers for such communication, the authors designed and…
Descriptors: Foreign Countries, Student Exchange Programs, Cooperative Learning, Partnerships in Education
Forman, Janis – Business Communication Quarterly, 2005
UCLA's program in strategic management for European corporate communication professionals provides participants with a concentrated, yet selective, immersion in those management disciplines taught at U.S. business schools, topics that are essential to their work as senior advisors to CEOs and as leaders in the field. The choice of topics…
Descriptors: Business Administration Education, Strategic Planning, International Educational Exchange, Instructional Development