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Ortiz, Lorelei A. – Business Communication Quarterly, 2013
To teach effective business communication, instructors must target students’ current weaknesses in writing. One method for doing so is by assigning writing exercises. When used heuristically, writing exercises encourage students to practice self-assessment, self-evaluation, active learning, and knowledge transfer, all while reinforcing the basics…
Descriptors: Heuristics, Business Communication, Active Learning, Undergraduate Students
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Forman, Janis – Business Communication Quarterly, 2004
Teaching communication to MBAs often involves focusing on corporate strategic discourse when student projects are intended to help companies move to a more advanced stage of development. This focus on corporate strategy--the language and concepts that concern the mission and direction that an organization should adopt--requires, in turn, that…
Descriptors: Business Communication, Specialists, Graduate Study, Undergraduate Study