A well-designed online advertisement is essential for effective communication with potential customers and contributes to successful e-commerce. However, creating online sales messages that appeal to a broad range of cultures can pose unique challenges. Internet ads must offer both a globally appealing and a culture-specific message that in turn…

When a disaster strikes, the affected population relies upon the swift response and aid rendered by relief organizations such as the California-based Direct Relief International. Since 1948, Direct Relief's mission has been to provide essential material resources to locally run health programs in areas affected by natural disasters, wars, and…

Two online collaborative assignments that connected students in courses at Unitec, New Zealand, and Baruch College, City University of New York, are the focus of this article. For the first assignment, small, blended groups used five different online techniques to explore topics being discussed in an intercultural communication course at each…