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Adamson, John – Business Communication Quarterly, 2005
One requirement often stressed by the author's Japanese business English students in sales and marketing positions is the need to talk about the product, or make presentations, in terms of its market growth and market share over time with the use of a visual representation. These requests have linguistic and conceptual elements that demand a lot…
Descriptors: Marketing, Business English, Computer Graphics, Problem Based Learning
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Brumberger, Eva R. – Business Communication Quarterly, 2004
This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…
Descriptors: Business Communication, Audience Awareness, Course Objectives, Writing Assignments