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May, Gary L.; Thompson, Margaret A.; Hebblethwaite, Jennifer – Business Communication Quarterly, 2012
Assurance of learning continues to be a hot topic in higher education. Both accreditation agencies and employers are asking a key question: Are we graduating students who actually have the knowledge and skills that we promise? This case study focuses on business writing in an MBA program and presents a prescriptive, five-step program to improve…
Descriptors: Learning Processes, Data Analysis, Writing Skills, Business Communication
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Hill, Kathy L.; Hynes, Geraldine E.; Joyce, Marguerite P.; Green, John S. – Business Communication Quarterly, 2011
Because communication skills, especially writing, are such an integral part of managerial work, it may be postulated that these skills are associated with managerial success. Yet evidence of writing competency is not universally considered for admission to MBA programs. The purpose of this study was to investigate the possible correlation between…
Descriptors: Communication Skills, Business Administration Education, Writing Assignments, Writing Evaluation
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Byrne, Ros – Business Communication Quarterly, 1997
Describes a way to give word-processed feedback on business communication assignments. Describes some advantages of this mode over both handwritten and audio comments, and identifies limitations of this method. (SR)
Descriptors: Business Communication, Feedback, Higher Education, Teacher Response
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Bergland, Bob – Business Communication Quarterly, 1997
Describes how short assignments such as peer critiques, progress memos, and practice documents can be fairly assessed by incorporating them in a performance review at the middle and end of the business writing course. Notes that such a review also helps prepare students for the evaluation process they will face and use in the workplace. (SR)
Descriptors: Business Communication, Higher Education, Peer Evaluation, Student Evaluation
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Graves, Roger – Business Communication Quarterly, 2001
Discusses how a writing/design (service learning) assignment in a technical writing class offered an opportunity to investigate differences and similarities in evaluation criteria between the classroom (instructors) and the workplace (clients outside academe). Finds considerable overlap between what instructors and clients emphasized, and large…
Descriptors: Education Work Relationship, Evaluation Criteria, Higher Education, Service Learning
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Van Horn-Christopher, Doris A. – Business Communication Quarterly, 1995
Explores the benefits of using a voice-graded writing approach, which offers instructors an opportunity to engage in virtual office critiquing of student assignments. (SR)
Descriptors: Audiotape Recordings, Business Communication, Communication Research, Computers
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Plutsky, Susan; Wilson, Barbara A. – Business Communication Quarterly, 2001
Investigates written communication concepts and strategies integrated into core courses in the College of Business and Economics at the California State University Northridge. Finds striking differences in writing policies, writing standards, assignments, types and results of assessment, and faculty perceptions about writing across the curriculum.…
Descriptors: Business Communication, Core Curriculum, Higher Education, Instructional Effectiveness