Discusses the advantages of using video presentations as marketing tools. Includes information about video news releases, public service announcements, and sales/marketing presentations. Describes the three stages in creating a marketing video: preproduction planning; production; and postproduction. (JOW)

The survival of business education depends on how well we predict the future in developing a curriculum and how well we promote it on national, state, and local levels. (Author)

Discusses the need for state and local professional associations to have an active public relations program to develop and maintain the visibility necessary to attract and hold members and gain and retain public awareness. (JOW)

Discusses the promotion of business education through the activities of student organizations. Describes specific programs, projects, and leadership development activities and their effectiveness in publicizing business education programs. (JOW)

Discusses effective means of promoting business education through the use of bulletin boards and brochures. (JOW)

Secondary accounting courses provide students with basic skills and knowledge needed by everyone, awareness of business as a career choice, and a solid foundation for postsecondary courses. (SK)

A statement by the Policies Commission for Business and Economic Education sets forth seven suggestions for the business educator to follow to establish an effective public relations program in the school and fourteen suggestions for extending the program outside the school. (AG)

Traditional business courses, such as typing, shorthand, and accounting, must be expanded to include communication, computational, and keyboarding competencies. These competencies can be integrated into existing courses. (JOW)

Describes the development and use of news releases and suggests ways they can be used effectively in promoting business education programs. (JOW)

School services include work performed in school by students that is related to the instructional objectives of any course. These services for others benefit the students, the business programs, and the school. (JOW)

Discusses advisory committees and their role in promoting business education programs and providing relevant input to business education teachers. Describes the organization and effective use of advisory committees. (JOW)

Offers suggestions for an interdisciplinary approach to the promotion of business education courses and for the design of courses which will appeal to business and nonbusiness students. (JOW)

Business education teachers can enhance the image of their profession by becoming actively involved in creditable research projects. Research needs to be provided to business educators and those outside the field and must be reported in a scholarly way and in a variety of journals. (JOW)

Discusses the importance of teacher award and recognition programs in promoting business education. Describes specific national and regional business awards as well as general awards for which business education teachers could be nominated. (JOW)

Presents suggestions for cooperative program design and promotion to enhance the image of business education. Stresses three principles: (1) you must have something worthwhile to promote; (2) you must build an image of excellence; and (3) the competence and enthusiasm of the teacher are the driving force. (JOW)