Because of the integral relationship of student financial aid with student recruitment and retention, budgeting, program design and development, student services, and long-range institutional planning, it is useful to review organizational structure periodically to ensure visibility of the financial aid function within the institution. (MSE)

This article discusses the impact of resource reallocation by colleges and universities using Virginia Commonwealth University as an example. Alternative areas for creative reallocations noted include increased productivity/efficiency, quality improvement, growth by substitution, targeted fund raising, planned savings, categorical funding, tuition…