Offers suggestions for selling advertising space in student newspapers. Includes criteria for successful salespeople, a list of common time-wasters, and some principles for advertising salespeople. (TJ)

Describes a method of making prints that can produce interesting photographs. (TJ)

Describes how one school switched its newspaper from the 8 1/2" x 11" mini-tab format to a larger, five-column format. Discusses some of the difficulties in changing and recounts some of the advantages. (TJ)

Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)

States that many school newspapers are condensing all advertising into one or two pages. Indicates that advertisers find this to be acceptable, students continue to read the ads, and the content pages look better. (TJ)

Presents ways of writing arresting sports stories for high school newspapers. (JM)

Tells how one high school newspaper staff devoted an entire issue to sex without creating controversy. (RB)

Describes how a school newspaper that allowed anyone to join the staff won a second place award from the Columbia Scholastic Press Association. (RB)

Exchanging papers with other high schools and keeping a file of such newspapers create a resource of prospective advertisers and advertising designs. (RL)

Argues that the present form of news writing, the "pyramid style," has become obsolete, especially for school newspapers that are published less frequently than once a week. Indicates that readers are interested in the journalist's viewpoint and in a "journalistic conclusion" to stories. (TJ)

Offers suggestions for putting personal excitement into feature stories. Includes examples of "classic" feature story leads. (HTH)

Suggests the use of a high school journalism class for training leaders of the school newspaper, for developing reporters, and for creating a sales staff. (TJ)

Discusses how editorial leadership for a school newspaper is chosen, how each newspaper is prepared for production, and how evaluation of each issue and of the staff occurs. (TJ)