A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

Six institutions' successful annual fund drives are described. St. Stephen's School keeps its constituents informed of giving participation and fosters a competitive spirit by using agents for each alumni class and parent representatives for each school grade. Ohio University cultivates annual gifts through a gift club for local donors. (MLW)

Ideas that have helped the University of Richmond win corporation support are identified: develop impact statements; research each prospect; schedule corporate days on campus; plan executive information sessions on campus; give return for support; use one gift to increase others; extend pledge period; use team approach; and thank donors. (MLW)

Many colleges and universities have attractive involvement programs for corporations. They entice businesses with advisory council positions, cooperative research ventures, business-management seminars, and specialized continuing and graduate education courses. Examples of corporate involvement programs are described. (MLW)