Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)

Some off-campus activities for alumni are outlined including: a bluegrass music performance for Carleton College alumni, a week-long "alumni summer college" offered by Lehigh University, and a week-long boat trip down the Colorado River for Arizona State University groups. (MLW)

A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

A student work program at Adrian College in their Office of Publications and Information is described. Suggestions for generating quality performance from student staff include: seek talent, cover the basics, generate espirit de corps, provide a work space, establish a communication system, and be dependable and consistent. (MLW)