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Rhodes, Robert M. – CASE Currents, 1980
The survival of the alumni magazine in its traditional format and the ability to find money to continue publishing during inflationary times are discussed. The "voluntary subscription," direct mail campaign, and the use of advertising are described. (MLW)
Descriptors: Advertising, Alumni, Budgets, Financial Needs
Hodgkinson, Harold L. – CASE Currents, 1983
Resource auditing that involves both the administration and faculty in an inventory of facilities and expertise is discussed. Resource raising--through barter, gifts-in-kind, profit centers, and partial mergers--makes possible a new perception of the college or university. (MLW)
Descriptors: College Faculty, Cooperation, Educational Finance, Equipment Utilization
