ERIC Number: EJ225618
Record Type: Journal
Publication Date: 1980-Mar
Pages: N/A
Abstractor: N/A
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The Why and How of a Good Alumni Periodical.
Marcham, John
CASE Currents, v6 n3 p14-16 Mar 1980
An alumni periodical is seen as a house organ that should represent its school to the public. The most important priority should be in finding a first-rate editor. Six key aspects of a periodical are good writing and illustration, honesty, clear organization and design, content, freshness, and style. (MLW)
Descriptors: Alumni, Design, Editing, Higher Education, Periodicals, Public Relations, Publications, Publicity, Writing (Composition)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
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