ERIC Number: EJ236897
Record Type: CIJE
Publication Date: 1980-Dec
Pages: N/A
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
Before You Advertise: First, Know Your Institution and Your Market.
Durkin, Dorothy
CASE Currents, v6 n11 p33-34 Dec 1980
Advertising is seen as an important part of any college marketing strategy. A well-planned advertising campaign can increase public awareness and reinforce the positive attitudes of current students toward the program. Objectives, reaching the right people, and marketing strategy are discussed. (MLW)
Descriptors: Advertising, Alumni, Enrollment, Higher Education, Marketing, Mass Media, Public Relations, Publicity, Student Recruitment
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
