Matching Gifts: Double, Double--Neither Toil nor Trouble.

Bergan, Margaret A.

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ERIC Number: EJ253926

Record Type: Journal

Publication Date: 1981-Nov

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Matching Gifts: Double, Double--Neither Toil nor Trouble.

Bergan, Margaret A.

CASE Currents, v7 n10 p44-46 Nov 1981

Corporate matching gift programs allow colleges to secure contributions from highly specialized corporations and corporations with geographically limited giving policies. However, colleges must stimulate their alumni to make the initial contributions and then take the extra step to secure the match. (MLW)

Descriptors: Alumni, Fund Raising, Higher Education, Industry, Private Financial Support, Publicity, School Business Relationship, Volunteers

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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