ERIC Number: EJ255167
Record Type: Journal
Publication Date: 1981-Dec
Pages: N/A
Abstractor: N/A
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Good Vibrations: Surveys and Newsletters Improve Alumni Participation.
Iaquinta, Len
CASE Currents, v7 n11 p30-31 Dec 1981
Surveys, it is suggested, give alumni an opportunity to tell what they think and to participate. Northwestern University modified their alumni programs based on survey responses and improved alumni attitudes with a regular club newsletter. The newsletter is used as an important piece in selling membership. (MLW)
Descriptors: Alumni, Higher Education, Newsletters, Participant Satisfaction, Participation, Public Relations, Publicity, Surveys
Publication Type: Journal Articles
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Language: English
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