Making Marketing Work: How a Coordinated Approach Improved a College's Enrollment, Retention, and Public Image.

Fowler, Charles R.

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ERIC Number: EJ290054

Record Type: Journal

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Making Marketing Work: How a Coordinated Approach Improved a College's Enrollment, Retention, and Public Image.

Fowler, Charles R.

CASE Currents, v9 n10 p20-22 Nov-Dec 1983

Through a coordinated approach, Evergreen State achieved three goals--enrollment growth, increased student retention, and greater public awareness. Six steps to develop a marketing plan are identified: review the institution's position; establish administrative leadership, adapt educational services; and prepare, coordinate, carry out, and evaluate the marketing plan. (MLW)

Descriptors: Enrollment, Higher Education, Institutional Advancement, Marketing, Public Opinion, Public Relations, School Holding Power, State Colleges, Student Recruitment

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A