ERIC Number: EJ290056
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Available Date: N/A
Mission: Improvement--Translating College Marketing Strategies into Recruitment Publications That Work.
Zerby, Sandra L.; Manning, Kevin J.
CASE Currents, v9 n10 p28-29 Nov-Dec 1983
When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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