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Crandall, Eleanor J. – CASE Currents, 1983
No college is too small to benefit from the technology explosion. By computerizing the college catalog, a school can save money, time, and trouble. A word processor at the University of Wisconsin is described that edits, stores, and updates its catalog series. (MLW)
Descriptors: Computer Oriented Programs, Cost Effectiveness, Higher Education, School Catalogs
Smith, Robert M. – CASE Currents, 1982
Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)
Descriptors: Advertising, Cost Effectiveness, Higher Education, Interviews
