Seeking alternative revenue sources, the University of Hartford (Connecticut) established a fee-based electronic information service for off-campus clients. After two years of pilot projects, market research, product identification and redesign, diverse marketing strategies, and financial investment, the service was not yielding anticipated…

The experience of the Massachusetts Institute of Technology in adopting a cost-recovery strategy for systems development is described, providing information of use to all managers. Issues addressed include establishing revenue goals, marketing and promotion, contracting with clients, and time accounting and billing. (Author/MSE)

Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)