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Direct linkLandrum, Tom S. – CURRENTS, 2012
Effective writing is every bit as important in alumni and development communications as it is in the public affairs shop. A poorly written donor proposal, awkward or grammatically incorrect thank-you letter, and ambiguous, jargon-filled copy have no place in a professional advancement operation. Good communication is especially important for…
Descriptors: Donors, Institutional Advancement, Interpersonal Communication, Communication Skills
