Who we are and what we like are increasingly known pieces of information. This data, collected in aggregate and individually, is used to target marketing efforts ranging from the coupons on the grocery receipt to the online ads people see to the promotional offers sent in the mail. Even when marketing is not personally targeted, general…

Effective writing is every bit as important in alumni and development communications as it is in the public affairs shop. A poorly written donor proposal, awkward or grammatically incorrect thank-you letter, and ambiguous, jargon-filled copy have no place in a professional advancement operation. Good communication is especially important for…

Chief communicators at many U.S. institutions are interested in forging closer ties with governing boards. Proponents say such relationships can increase board trust and confidence in communicators before a crisis occurs, making it easier to manage the institution's reputation and limit negative publicity when one does. At some institutions, such…

The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…

By the time Superstorm Sandy struck New Jersey in late October 2012, Kathy Corbalis, executive director of communications and college relations at Atlantic Cape Community College, and her team were battle-tested. In the 15 months before the hurricane, the college experienced two bomb threats via Twitter, a lockdown due to gunfire, an on-campus…

The website--it is where people go to find out anything and everything about a school, college, or university. In the relatively short life of the Internet, institutional websites have moved from the periphery to center stage and become strategically integral communications and marketing tools. As the flow of information accelerates and new…

The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…

As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…

Alumni relations and stewardship officers have the makings of a strong partnership. Alumni relations and stewardship can be a natural fit--a perfect match even--according to Mary Jo Chiara of St. Joseph's College (SJC) in New York. Both strive to cultivate long-term relationships with constituents and build increasing levels of engagement and…

Some institutions create a gift fee to pay for a campaign or to cover basic fundraising costs, and especially today, many are doing it in order to increase revenues in the wake of the recession's effect on endowments. In the best circumstances, gift fees are emblematic of a transparent, accountable development process, where donors understand that…

Beth Kanter is working hard to get the word out about how best to get the word out. Kanter is CEO of Zoetica, which provides word-of-mouth communication services to nonprofits and socially conscious companies; a decade-long blogger on the topic of social media and nonprofits; and a popular conference speaker and trainer. She is also co-author of…

In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education…

Soon after news of the child molestation scandal involving Jerry Sandusky, a former Pennsylvania State University assistant football coach, broke in November 2011, the development and alumni relations staff gathered for a town hall-style meeting. "The Penn Stater" has tackled controversial topics before: student riots, a faculty member…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

For the last few years, Georgia State University has taken steps toward becoming a more traditional college instead of a commuter school. It bought two Atlanta hotels to be used as residence halls, started a football team, and is building townhouses for Greek fraternities and sororities. "When alumni come back to campus, they are shocked at…