Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)

Total Quality Management for camps involves establishing ongoing assessment of campers' and parents' needs, marketing the capabilities of the organization, applying input of key staff members, and constantly making program improvements. This approach calls for discretionary decision making at all levels, and empowers staff to enter into the…