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Change Strategies1
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The Traditional Camp: Out of Touch, Out of Time.
Hilliard, David A. – Camping Magazine, 1994
Discusses how camps can survive by changing their marketing approach, organizational structure, and programming to meet the needs of the community. Profiles Wyman Center, a residential camp near Saint Louis, Missouri, that has prospered as a result of breaking with tradition and redefining the terms "camp" and "customer." (LP)
Descriptors: Change Strategies, Community Benefits, Institutional Advancement, Marketing