Describes a marketing plan to increase enrollment in summer camps. Includes analyzing enrollment statistics, implementing marketing strategies that focus on retaining current campers, establishing a ranking system to concentrate efforts on inquiries most likely to enroll, and analyzing the effectiveness of marketing strategies. (LP)

Blending traditional programming with new ideas is the key to retention of adolescent campers. Options include increasing program opportunities along with the age of the camper and offering programs outside of camp such as biking, golf, and sports clinics. Equally important are hiring effective teachers and maintaining quality facilities. (LP)

Focuses on developing media relations, emergency policies, and handling press communications during crises at camps. Uses numerous anecdotes to describe good press relations and methods of working with news reporters. Emphasizes importance of emergency planning and establishing press coordinator. Describes crisis monitoring and follow-up…

With imagination and connections, camps can plan enjoyable educational programs on minimal budgets. Primary resources should include counseling staff, camp physical resources, and "special days." Local libraries, Red Cross, YMCA, social services, substance abuse centers, and other human service organizations often provide speakers,…

Describes strategic planning model as means of dealing with social and economic factors affecting camp programs. Details model's five steps: organizing for planning, situation analysis, determining strategic issues, developing plan outline, and implementation and evaluation. Recommends planning process of six months to one year. (TES)

Describes two-step exercise for applying imagination to summer-camp programing. Step 1 involves casting programs in imaginary environment, altering them for new setting. Step 2 involves role playing, encouraging participants to "wear" new cultural roles such as American Indians, cowboys, or sailors. Emphasizes value of imagination for improving…