In a speech to campus activities planners, a student affairs professional proposed that his colleagues must become involved in organizational politics, learning about the alliances between and among individuals and groups on campus and following specific procedural and interpersonal guidelines in engaging in a political battle. (MSE)

The "Student Learning Imperative," as articulated by the American College Personnel Association, is put into context for college activities programming specialists. At its heart is the principle that intentional integration of curricular and cocurricular experiences must be the central focus of campus student affairs functions, based on…

A discussion of the current role of student personnel services in higher education looks at their history, at higher education as a social and educational institution, relevant theories of human growth and development, and at organizational concepts affecting student development. (MSE)

Organizational culture is difficult to change, but the norms that exist are the easiest elements to identify and change. Even if changing the norms is not desirable, it is essential to understand and articulate them. A change in cultural norms is communicated through new expectations, different language, and new behaviors. (MSE)

Argues that creation of a World Wide Web site that makes good use of the available digital audio and visual technologies can be useful in campus activities planning and advertising. The design of a good Web site and the potential uses of digital video and compact discs are discussed. Costs of these technologies are also outlined. (MSE)

Looks at the resources available to college student programmers for selecting, booking, and publicizing campus events, including use of the Internet and World Wide Web, both for information about and images of performers, and for electronic mail-making arrangements. Coming technologies and their potential uses are also described. (MSE)