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Hawkins, Karen – Campus Activities Programming, 1994
Considerations in selecting quality novelty/variety entertainers to perform at colleges and universities are outlined. Advantages of this genre include newness, package marketing, affordability, ease of planning, great visual effects, ease of drop-by programming, custom tailoring, mass appeal. Concerns include limited individual interaction in…
Descriptors: Advertising, Costs, Extracurricular Activities, Higher Education
