This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB)

The author views the organization as a total operating system which mobilizes its resources for the sole reason of satisfying the wants of a market. The organization must consider the environmental forces of technology, and also social, economic, and competitive trends. (Author/JAB)

Computer technology and data banks are making manual storage systems outdated; yet it is difficult for libraries to obtain funding for automated retrieval equipment. Five suggestions to meet funding needs are offered. The effect on publishers of the projected decrease in book use is also noted. (SW)