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Wassom, Julie – Child Care Information Exchange, 2002
Maintains that the winter months are an ideal time to review and refine a child care center's marketing program. Highlights the following target areas for review: (1) marketing plan; (2) action plan; (3) center or company identity package; (4) center brochure; (5) photos; (6) web site; (7) advertisements; (8) publicity; (9) voice mail message;…
Descriptors: Child Care, Child Care Centers, Early Childhood Education, Enrollment
Heath, Frances – Child Care Information Exchange, 1996
Advocates the creation of an "at-home" environment in after-school programs to encourage children to wind down after active days and to make child care a place of security, love, and fun. Suggests that a quiet environment, snacks, homework, puzzles and games, outdoor or gymnasium play comprise an effective after-school program. (KDFB)
Descriptors: After School Programs, Early Childhood Education, Educational Environment, Program Design