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Chronicle of Higher Education | 1 |
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Hartley, Charles J. | 1 |
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Hartley, Charles J. – Chronicle of Higher Education, 1988
The University of Miami developed its debt-ridden intercollegiate baseball program into a source of substantial income and visibility, as better players and aggressive marketing helped with the increased attendance and support. Other institutions, even in more northern climates, are following Miami's example. (MSE)
Descriptors: Administrator Role, Baseball, College Athletics, Economic Progress