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The Marketing Intensifies in Distance Learning.
Blumenstyk, Goldie – Chronicle of Higher Education, 1999
Colleges competing to offer distance education are using aggressive marketing tactics to gain visibility. Some observers wonder whether educational interests or marketing agencies are driving the trend. The agencies offer varied services, including course creation, course conversion to electronic format, faculty training for online teaching,…
Descriptors: College Instruction, Competition, Computer Mediated Communication, Computer Oriented Programs