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Wooing Minority Alumni.
Nicklin, Julie L. – Chronicle of Higher Education, 1994
Predominantly white colleges have had mixed results in efforts to raise money among minority alumni. Poor response to programs among this group is attributed to alienation because of campus racial incidents, limited family resources or heavier financial obligations, and resentment of their alma maters. (MSE)
Descriptors: Alumni, Alumni Associations, Fund Raising, Higher Education
Boosters Barred from Recruiting; Coaches' Income to Be Watched.
Chronicle of Higher Education, 1987
Issues addressed at the National Collegiate Athletic Association meeting include banning boosters and alumni from recruitment activities, closer scrutiny of coaches' income, distribution of complimentary game passes, a rule prohibiting a college coach from watching his son's high school football games, improvement of regulation enforcement, and…
Descriptors: Alumni, Athletic Coaches, College Athletics, Eligibility
A Gadfly Fund Raiser Tells Colleges To Stop Worrying About the Annual Fund.
Monaghan, Peter – Chronicle of Higher Education, 1999
An outspoken college fundraiser feels colleges and universities should spend development efforts on large gifts, through planned giving, and less time and money courting other sources, including annual funds. He argues that most colleges mistakenly try to emulate large, well-established institutions with large alumni pools. Focusing on young,…
Descriptors: Age Differences, Alumni, College Administration, Cost Effectiveness
War of the Credit Cards.
Nicklin, Julie L. – Chronicle of Higher Education, 1993
Increasingly, colleges are offering affinity credit cards with attractive incentives as a marketing tool. Some in academe feel the trend may compromise educational objectives. Institutions may also face taxation on unrelated-business income generated through the cards. (MSE)
Descriptors: Alumni Associations, College Role, College Students, Competition
Tough Fight for Donations.
Nicklin, Julie L. – Chronicle of Higher Education, 1994
National trends in private support of colleges and universities indicate increased giving, but at rates barely above inflation. Data are presented on trustee gifts, dollar totals and averages by institution type in 1991-92 and 1992-93, and top 20 institutions in total giving, alumni donations, total giving per student, and alumni giving per…
Descriptors: Alumni, Economic Climate, Fund Raising, Governing Boards
A Study to Determine the Cost of Raising a Dollar Finds That Average College Spends Just 16 Cents.
McMillen, Liz – Chronicle of Higher Education, 1990
A study that was the first systematic attempt to develop guidelines for comparing college fund-raising costs was conducted by the Council for Advancement and Support of Education and the National Association of College and University Business Officers. The figures in the study cover the period 1986-88. (MLW)
Descriptors: Alumni Associations, Budgets, Comparative Analysis, Costs
Colleges Raised $16 Billion in 1997, a 12.2% Increase.
Nicklin, Julie L. – Chronicle of Higher Education, 1998
In 1997 private giving to colleges and universities climbed at the fastest rate in a decade; this was the second year of double-digit growth. However, total giving to two-year colleges and specialized institutions fell considerably. Master's degree institutions, public and private, gained most. Deferred giving showed a particularly strong…
Descriptors: Alumni, Donors, Educational Trends, Endowment Funds