All Part of the Game.

Blum, Debra E.

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ERIC Number: EJ499625

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0009-5982

EISSN: N/A

Available Date: N/A

All Part of the Game.

Blum, Debra E.

Chronicle of Higher Education, v41 n24 pA39-40 Feb 24 1995

A $1.75-billion contract giving one television network the rights to broadcast National Collegiate Athletic Association Division I men's basketball for eight years is greeted with nonchalance. Concerns focus on interinstitutional and interleague competition, the future of sports advertising, and how the revenues will be spent. (MSE)

Descriptors: Advertising, Basketball, College Administration, College Athletics, Commercial Television, Competition, Higher Education, Income, Intercollegiate Cooperation

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A