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Rodesiler, Luke – Clearing House: A Journal of Educational Strategies, Issues and Ideas, 2010
Media messages are increasingly packaged in ways that blur distinctions between genres. The U.S. Army National Guard's recent campaign incorporating rock stars and popular music to appeal to potential recruits exemplifies this trend, as commercials and music videos become one and the same. Given this increasing trend, critical media literacy…
Descriptors: Literacy, Media Literacy, Mass Media Effects, Popular Culture