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Newman, George E.; Lockhart, Kristi L.; Keil, Frank C. – Cognition, 2010
When evaluating the moral character of others, people show a strong bias to more heavily weigh behaviors at the end of an individual's life, even if those behaviors arise in light of an overwhelmingly longer duration of contradictory behavior. Across four experiments, we find that this "end-of-life" bias uniquely applies to intentional changes in…
Descriptors: Behavior Change, Moral Values, Death, Ethics