It is well established that faces, in contrast to objects, are categorized as fast or faster at the individual level (e.g., Bill Clinton) than at the basic-level (e.g., human face). This subordinate-shift from basic-level categorization has been considered an outcome of visual expertise with processing faces. However, in the present study we found…

The Burton, Bruce and Johnston [Burton, A. M., Bruce, V., & Johnston, R. A. (1990). Understanding face recognition with an interactive activation model. "British Journal of Psychology," 81, 361-380] model of person recognition proposes that representations of known persons are connected by shared semantic attributes. This predicts that priming…

Knowledge of familiar people is essential to guide social interaction, yet there is uncertainty about whether semantic knowledge for people is stored in a categorical structure as for objects. Four priming experiments using hard-to-perceive primes investigated whether occupation forms a category connecting famous persons in semantic memory. Primes…

We assessed the impact of visual similarity on written word identification by having participants learn new words (e.g. BANARA) that were neighbours of familiar words that previously had no neighbours (e.g. BANANA). Repeated exposure to these new words made it more difficult to semantically categorize the familiar words. There was some evidence of…