ERIC Number: EJ212675
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Marketing on the College Campus: Underdeveloped or Oversold?
Vaccaro, John
College Board Review, n113 p18-23 Fall 1979
If marketing in higher education is oversold, it may be that it is not fully understood. Higher education can learn from marketing as practiced in the profit sector, but it needs to research and practice those aspects that are good for education and discard those that are incompatible with education's value structure. (JMD)
Descriptors: College Admission, College Planning, Higher Education, Marketing, Objectives, Publicize, Student Recruitment, Values
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
