Marketing Graduate Education.

Olson, Carol M.

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ERIC Number: EJ328256

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Marketing Graduate Education.

Olson, Carol M.

College Board Review, n137 p22-25,33 Fall 1985

Any systematic, centralized effort devoted to recruitment at the graduate level is relatively uncommon. The essential components of any sound marketing effort include research, strategic planning, communications, and evaluation. The future of graduate recruiting is discussed. (MLW)

Descriptors: Communication (Thought Transfer), Evaluation, Futures (of Society), Graduate Study, Higher Education, Marketing, Models, Planning, Research, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A