This study challenges the prevailing interpretations of the Greek rhetorical principle of "kairos"--"saying the right thing at the right time"--and attempts to draw on a more nuanced understanding of the term in order to provide generative re-readings of three Braddock Award-winning essays. (Contains 6 notes and 2 figures.)

Discusses a set of options for concluding an essay founded upon Aristotle's four goals of a conclusion: (1) to dispose the hearer favorably towards oneself and unfavorably towards the adversary; (2) to amplify and depreciate; (3) to excite the emotions of the hearer; (4) to recapitulate. Cites various composition theorists to elaborate these…

Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)

A useful legal writing course can be offered by any English instructor who understands the elements of persuasive prose. (JH)

Discusses problems of writing introductions in light of the theories of H. P. Grice, C. Altieri, K. Burke, and Aristotle, illustrated with scientific writing, rhetorical criticism, and student letters and essays. Approaches the introduction as text both about subject matter and about the intended reader, situation invoked, and writer's own…