Notes the prevalance of advertising language and personae in student writing. Includes exercises that evoke the advertising voice, suggesting that using these as a stepping stone to teaching advertising is preferable to a separate advertising unit. (HTH)

The implications of the "Students' Right to Their Own Language" resolution on classroom teaching and practices point to a continual need to reevaluate how communicative actions--linguistic diversities--of students are central aspects of the work within composition courses. This article revisits the historical significance and pedagogical value of…